Article Archive #1

Successful COUPLE COMMUNICATION Marketing

One issue COUPLE COMMUNICATION instructors always find of interest is how best to promote the CC program.

On a survey of certified CC instructors listed on the CC web site, we asked the question: What promotional approach has brought the most couples to your program.

The top 3 approaches the instructors gave were:

• Pooling from personal client load
• Bulletins, publications and announcements in congregations
• Word of mouth

The next best promotional approaches included:

• Direct mail to congregations
• Contact and relationships with therapists, counselors or clergy
• Advertisements in local paper

Other successful ways of promoting the program these instructors gave included:

• Personal advertising and mailings
• Networking in their organization
• Marketing the program along with marketing their organization in general

We would also like to know what methods of promotion have worked for you. If you wish to share your suggestions or comments, please send an e-mail with information to us.